1. One main news storie is the Macaroni and Cheese one. There is increased marketing spending in the company, despite missing analyst expectations in its earnings report. Earnings fell 72%, which Kraft blamed on taxes, restructuring costs, and commodity hedges.
Another was the article on the recession affecting celebrity retailers. Numerous retailers are going bankrupt and taking celebrity brands down along with them.
3-4. One 'Special Report' shows the top 50 brands of the year and the brains behind them. For example, "Biggest Loser" products are big hit because it's based off of a hit TV show that inspires people to take on healthy lifestyles and lose weight. plus with a new year, it's the perfect time to be selling these products.
5. Bob Garfield hated a Planters commercial. The commercial had an Ugly Betty-ish girl with a unibrow turning heads all day because she uses mixed nuts as fragrance. I thought it was very funny and had a beginning middle and end. You would be confused until it all made sense in the end.
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